Your mouse cursor trip: a way into behavior analysis
Have you ever asked yourself why do you always find ads on social media or websites of the recent things you’ve checked or clicked on? Yesterday I have been looking on internet for a car rental for my next trip in Brussels. A few minutes later, I have checked my Facebook account to find out many ads concerning car rental and other transportation alternatives in Brussels. Nobody is watching me, but the machine is learning how to get closer to me! The magic answer? Technology, technology, technology… One of the biggest challenges marketers are facing nowadays is managing their website and social media profiles. Firms are torn between adding new content distribution channels to their marketing policy and identifying the right technologies for their needs. “Information technology is at the core of how you do your business” Satya NADELLA- CEO of Microsoft The customer is a deep maze. As much as its behavior analysis process takes time and energy and as much as y...