Marketalks

Since the release of « Deux frères » the new PNL album on the 5 th of April, all the records have been broken. Deezer, Spotify and Youtube have known a huge keen interest in PNL songs, especially “Au DD”. Let’s speak PNL!     Ambiguity insures curiosity: Everyone knows PNL, nobody knows PNL. This young French group has perfectly mastered the scarcity principle. Rare hits, no interviews and no featuring! PNL has never done an interview, never featured with an artist and never released more than 2 hits/year since they became relatively famous.       Marketing, their currency: Let the people follow us, we don’t follow anyone. ·         On the 4 th of April evening, the two brothers have surprised their fans, by traveling Paris abroad a bus and offering a mini-concert at the top of Les Champs-Elysées. ·          A 600m² poster has been put in place in Paris,...

Knowing from Wikipedia that the most represented ethno-cultural population in Belgium is Moroccan wasn’t that glaring for me. I was proud that Moroccans are everywhere tremendously. Until the day I got the chance to go there and discover… The truth is simple, Brussels is the new “Route Marrakech” . The streets I visited (regardless of la place de Bruxelles) were a real copy-right of Moroccan ones. “Sfnj l Atlas”, “Asfar Moulouya” or “café rif” made me question how much the European or Belgian aspect has been fading. People speak Arabic or Rifi, smoke Moroccan weed, shout loudly and stare at you for a long time; exactly like in Morocco.  You might be wondering what this would have to do with Marketing. Well, it is all about Territory Marketing. What makes Paris Paris or Seoul Seoul is the identity. That little but ample thing travelers search for in every place they visit. The culture, the details and the people are all what make places uni...