PNL : Viser le monde, ou rien
Since the release of « Deux frères » the new PNL album on the 5th of April, all the records have been broken. Deezer, Spotify and Youtube have known a huge keen interest in PNL songs, especially “Au DD”.
Let’s
speak PNL!
Ambiguity
insures curiosity:
Everyone knows PNL, nobody knows PNL. This young French group has perfectly
mastered the scarcity principle.
Rare hits, no interviews and no featuring! PNL has never done an interview, never featured with an artist and never released more than 2 hits/year since they became relatively famous.
Rare hits, no interviews and no featuring! PNL has never done an interview, never featured with an artist and never released more than 2 hits/year since they became relatively famous.
Marketing,
their currency:
Let the people follow us, we don’t follow anyone.
·
On the 4th of April evening, the two
brothers have surprised their fans, by traveling Paris abroad a bus and
offering a mini-concert at the top of Les Champs-Elysées.
· A 600m² poster has been put in place in Paris, which no one can deny.
·
Lately, in the end of their last video clip, one of
the brothers used to pop up with a phone number underneath. People called by
curiosity, nobody answered. This database has been used to send messages about
the date of “Deux frères” release.
·
The night before, they did a live streaming of 16
hours in where objects flew and earth trembled. In the end of the live, they
announced the release of a new clip.
You can
imagine by all these practices, how everyone was waiting impatiently for PNL.
Right after the release, PNL Marketing strategy was still giving more.
Right after the release, PNL Marketing strategy was still giving more.
· PNL has made a partnership with Uber in Paris, with
free rides on the cars special PNL, all covered by PNL posters. The only thing?
You will only listen to PNL in the car!
Speaking from
the heart:
Either you like them or not, nobody can deny that PNL has a very special musical
universe. Their words and beats make you travel their childhood in shantytowns.
You feel that everything speaks, their clothes, their words, their faces.
Better or worse, it is very difficult to categorize their music as rap. Everything is PNL.
Many other Marketing practices have been carried out by PNL: Mowgli their monkey, acronyms (QLF= Que la famille)… These very simple yet creative ideas make the audience identify their selves in PNL music.
Belonging is what makes people real FANS.
Waw😍😍😍😍
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