Marketalks

Maybe you’re thinking right now of the gift you would offer to your lover. What would they love or what would be suitable for a Valentines’ day.  You might be afraid of not being good enough in your offering. Your gift would be too small to express your huge love, or too much to express your sincere passion. Easy Peasy, don’t buy anything.  Do love, not shopping! The question that I have always been asking myself is do we really need to materialize our emotions for a better expression? And as much as these feelings are symbolized, they gain a value that can be related to their cost.   On 2018, American people have spent more than 19B$ instead of saying 19B I love you to their partners. This huge amount has shocked me. I think it’s time to withdraw and observe things thoroughly. We are victims of the new commercialization. Due to the influence of advertising and the mass production, the over-consumer society has been drowned again in the marke...

Have you ever asked yourself why do you always find ads on social media or websites of the recent things you’ve checked or clicked on? Yesterday I have been looking on internet for a car rental for my next trip in Brussels. A few minutes later, I have checked my Facebook account to find out many ads concerning car rental and other transportation alternatives in Brussels. Nobody is watching me, but the machine is learning how to get closer to me! The magic answer?  Technology, technology, technology… One of the biggest challenges marketers are facing nowadays is managing their website and social media profiles. Firms are torn between adding new content distribution channels to their marketing policy and identifying the right technologies for their needs. “Information technology is at the core of how you do your business” Satya NADELLA- CEO of Microsoft The customer is a deep maze. As much as its behavior analysis process takes time and energy and as much as y...