They sell you love !

Maybe you’re thinking right now of the gift you would offer to your lover. What would they love or what would be suitable for a Valentines’ day. 

You might be afraid of not being good enough in your offering. Your gift would be too small to express your huge love, or too much to express your sincere passion.
Easy Peasy, don’t buy anything. Do love, not shopping!

The question that I have always been asking myself is do we really need to materialize our emotions for a better expression? And as much as these feelings are symbolized, they gain a value that can be related to their cost.  On 2018, American people have spent more than 19B$ instead of saying 19B I love you to their partners. This huge amount has shocked me. I think it’s time to withdraw and observe things thoroughly.

We are victims of the new commercialization. Due to the influence of advertising and the mass production, the over-consumer society has been drowned again in the marketing illusion. Valentine’s Day is no longer a memorial for Charles, Duke of Orleans; who was well known by his handwritten card in prison to his 16 years old beloved wife Bonne. Since 1840, Valentine’s is a holiday in where everyone is obliged to buy something. It is mainly because of the marketing vehicle which turns its wheels into every virgin small or big space in where it can invest or create the need of buying.

What’s crazy (and genius) is that even single people, who might not be interested at all by Valentine’s Day, have now special anti-Valentine’s products for them!

As a future marketer, I sincerely advise you not to get fooled! People say that we naturally get driven by rituals. They make us value moments and renew the sense of things. But sometimes, I say they make us forget the meaning, the why and the what.